Founded in 2018, Chailata is dedicated to incorporating modern designs that represent the now.
Disappointed by the fleeting nature of low-quality plated jewelry, we embarked on a journey to create lasting, modern pieces that truly represent the now.
After extensive research and exploring multiple gold plating techniques, we found results we were ecstatic about and wanted to share this with the local community.
That is how Chailata was born.
‘Chailata’ meaning “well done” in Korean, is a brand that creates high quality, affordable pieces for minimalists that are searching for rare, timeless and everyday staples.
Chailata’s intention is to encourage a feeling of confidence and strength when wearing something special from the range.
philosophy
Our collections are founded on a belief in beauty that endures. Every piece begins with 925 sterling silver for a cool, substantial touch, or is plated with high-quality gold for a warm, lasting glow. These are materials you can feel are gentle on the skin and kind to your everyday.
Our products cater to all shapes and sizes, with a wide range of adjustable ring sizes, as well as necklace and bracelet extensions across our range.
For everyone. We are thoughtfully expanding our collection with more unisex designs and connecting pieces made to be shared.
We care deeply about building a beautiful, and sustainable, future. That’s why our pieces are cast from recycled sterling silver, plated using a water-conscious process, and presented to you in packaging made from 100% recyclable cotton. Every detail is a considered choice, designed to be kind to the earth and timeless in your hands.
Designed for the Soft Rebels
In 2021, Chailata expanded its curation with the introduction of By Charley—a sunglasses line born from an unexpected moment of rebellion.
After discovering a forgotten pair of 1970s cat-eye sunglasses engraved with the words “See the Unseen,”
the founder Charlie was inspired not to restore, but to reinvent.
By Charley preserves iconic silhouettes while rebuilding them with modern polarized technology and a bold,
deconstructive spirit. It’s not just about blocking the sun—it’s about expressing attitude.
By Charley Sunglasses
new collection
By Charley is made for those who walk the line between past and future — the gentle rule-breakers.
They wear vintage but embrace cutting-edge tech.
They romanticise the past, but never dwell in nostalgia.
Their sunglasses block UV by day and boring stares by night.
"We repair the past to see the future clearly."
ETHOS
Crafted from premium materials—including Plant-Based Acetate, Metal, high-quality Recycled PC, and TR90—our frames are lightweight, durable, and built for effortless everyday wear.
Every pair is made to last. From the fit to the finish, each detail is thoughtfully crafted to balance style, comfort, and long-lasting quality.
Our premium lenses—TAC polarised, high-grade PC, and CR30—deliver crisp clarity and full UV400 protection. Designed to reduce glare, enhance colour, and stay durable for everyday wear, they keep your vision sharp and your eyes protected.
Our sunglasses feature recyclable eco-friendly materials, paired with a premium Vegan Leather Case designed to reduce waste and minimise environmental impact.
Thoughtful materials, responsible choices, and quality that lasts—because style should never come at the planet’s expense.
Our Vision:
To build a future where personal style is a source of inner confidence
and an outward perspective.
Our Mission:
To create timeless, sustainably-made jewellery and sunglasses
that help you see—and express—the unseen.
Together, these collections form the heart of Chailata:
a space where jewelry and sunglasses coexist as wearable art.
We honor the past to design for the future—
thoughtfully made, intentionally crafted,
and made for those who seek meaning in what they wear.
And this is only the beginning.
With limitless possibilities ahead, we continue to explore, create,
and bring new collections to life—
all designed to help you see, and express, the unseen.
Our Community
